Marketing Management

Department Administration

Regarding to the administration of a Marketing Management Department, specifically focusing on curriculum review, planning, controlling, and evaluation. This will go beyond the basics and emphasize strategic leadership, data-driven decision-making and continuous improvement. Ensuring all activities (i.e; curriculum, thematic research and community service ...etc) are aligned with the department's and university's strategic goals. Specifically;

Ø Periodic review of course content to ensure relevance

Ø Learning Outcomes Assessment: Defining clear, measurable learning outcomes for each course and the program as a whole, and systematically assessing whether students are achieving them.

Ø Documentation: Maintaining detailed records of the review process, findings, different educational policies in order to practiced them and recommendations.  

Moreover; the department of Marketing Management also follow-up the day-to-day operations of the program for the benchmarking of the strategic plan.

Ø Creating a list of courses and scheduling classes

Ø Evaluating the assessment types

Ø Monitoring the progress reports of the course

Ø Follow-upping the overall teaching and learning activities

Currently, the department of marketing management controlling the overall KIP at the department level to fulfill the university’s KIP and the implementations of Ministry of Educations policy; currently the department fully evaluated by the KPI at college levels and University level.  

Ø Performance Monitoring: Implementing systems to monitor key performance indicators (KPIs) such as student enrollment, retention rates, graduation rates, job placement rates, student satisfaction, faculty research productivity, overall teaching and learning outcome ….etc. generally the department of marketing Management always applying  SWOT Analysis: Identifying the department's strengths, weaknesses, opportunities, and threats in order to monitory as well as to take proactive measurements for the problem