Marketing Management

About the Department

Werabe University is one of the 4th  generation Ethiopian comprehensive universities established in 2016/17 based on proclamation number 650/2001 of higher education institutions and regulation number 358/2008 of the council ministers. Immediately after its establishment and completion first phase construction of buildings, the university organized itself in to four colleges and a total of 14 different departments, and made itself ready to accommodate its first students placed by the ministry of education.

 

As part these endeavors of Werabe University, the Department of Marketing Management was opened in 2011 E.C with the objective of contributing trained manpower at the national level in general and at regional level in particular. 

The Department belongs to the College of Business and Economics (CoBE) and is situated in the Main campus at 2 kilometers away from Werabe town. The department started its teaching learning services in 2017/18 with 51 students in the regular program. Currently, the department is delivering the undergraduate services to 102 regular students. Besides teaching, the department also has been actively involving in various research and community service activities. While keeping determined to expand its undergraduate services in different modalities, the department of Marketing Management takes quality utterly.

 

Department of Marketing Management has diversified itself by adding more disciplines and upgrading its teaching learning process gradually. The department, thus, launched master’s program in 2013 E.C.  Master of Arts degree in marketing management was initiated to meet the university’s mission of producing qualified and competent professionals who can change traditional business practices and solve the existing marketing challenges of economic environment.

 

Vision & Mission of the Department

 

 Vision

Vision of the department is to be one of the top departments in Ethiopia by 2022 E.C.

Mission

The mission of the department is enhancing exemplary through the provision of quality education in subject areas of the respective program teaching learning, undertaking thematic research & community services.