Year

Semester

Courses

Key Learning Themes

Year 1

Semester I

Communicative English Language Skills I

Economics

General Psychology

Mathematics for Science

Critical Thinking

Geography of Ethiopian and the Horn

Physical Fitness

Integration of communication, critical thinking, and foundational sciences to understand historical and social contexts

Semester II

Communicative English Language Skills II

Entrepreneurship

Social Anthropology

Moral and Civic Education

Inclusiveness

Introduction to Emerging Technologies

Global Trends

Advancement of communication and scientific literacy while promoting social awareness and ethical responsibility.

Year 2

Semester I

Introduction to Management

Principles of Marketing

Microeconomics

Consumer Behavior

Business Law

Introduction to ICT

Core introduction to Marketing  and Consumer Behavior

Philosophy; micro economics and business law awareness; digital competence.

Semester II

Business Communication

Sales Management

Retails Management

Organizational Behavior

Risk Management & Insurance

Integrated Marketing Communication

Understanding business communication sales and retain management; organizational behavior; integrated marketing communication; awareness creation for risk management and insurance.

Year 3

Semester I

Business Mathematics

Fundamentals of Accounting –I

Managerial Statistics

Services Marketing

Social Marketing

E-Marketing

Business Mathematics ; Fundamentals of Accounting –I ; Managerial Statistics

Services Marketing; Social Marketing and creating awareness for E-Marketing

Semester II

Project Management

Fundamentals of Accounting II

Marketing Information system

Event Management

Tourism & Hospitality Marketing

Marketing Research

Project Management; Fundamentals of Accounting II; Marketing Information system; Event Management; Tourism & Hospitality Marketing; Marketing Research

Year 4

Semester I

Marketing Channel & Logistics Management

Product & Brand Management

Financial Management

Business Marketing

International Marketing

History of Ethiopia and the Horn

Apprenticeship in Marketing

Understanding the overall Marketing Channel & Logistics Management; Product & Brand Management; Financial Management; Business Marketing; International Marketing

History of Ethiopia and the Horn; Apprenticeship in Marketing

Semester II

Agricultural and Commodity Marketing

Import /Export Policy & Procedure

Strategic Marketing Management

Operations Management

Negotiation Management

Senior Essay in Marketing

Agricultural and Commodity Marketing; Import /Export Policy & Procedure; Strategic Marketing Management; Operations Management

Negotiation Management; Senior Essay in Marketing